Case Study : Corporate Identity, Image and Reputation of Marvel
Case Study : Corporate Identity, Image and Reputation of Marvel CASE STUDY: CORPORATE IDENTITY, IMAGE AND REPUTATION Corporate Overview - Marvel Studios is a film and series studio which produces numerous movies and series based on iconic fictional characters such as Spider-Man, Iron man, and Captain America. Marvel Studios is a subsidiary of the Disney company. It was founded on 7th December 1993. Brand Value - As mentioned Disney bought the rights of Marvel in 2009 for about 4 million dollars. This was after Marvel had already sold their rights to Spider-Man to Sony. But due to huge success for the studio since 2009 it is not sure where the company stands on brand value. But it is safe to say they are now worth more than 4 billion. Corporate Image- The studio has great respect from the audience as they have bought these fictional characters to life. And even working for Marvel Studios has seemed to be beneficial for some actors such as Robert Downey Jr. He was a good actor with ...